WORKSHOP A

Community-based Sustainable Tourism: Co-design for Local Impact

Duration: 3 days (2 days in-person workshop + 1 day field visits)
Participants: 18 (ideally 6 per partner × 3 partners) — mix: local entrepreneurs, students, community reps, guides
Venue: Phuket (local community centre + field site visits)
Trainers / Facilitators: 2 lead facilitators (service design + community engagement), 2 local experts (sustainability, accessibility), 1 admin support

Learning Outcomes

By the end of the workshop participants will be able to:

  1. Co-design a low-impact tourism micro-product with community stakeholders.
  2. Apply basic service-design tools to map value chains and community benefits.
  3. Define measurable KPIs for social and environmental impact.
  4. Create a short implementation plan and budget for a pilot micro-project.

Full agenda (timings indicative)

Day 0 — Arrival & informal welcome (evening)

  • 18:00 — Welcome drinks, icebreaker (local food tasting)
  • 19:00 — Brief intro to Cool Phuket Guide & workshop goals

Day 1 — Foundations & Co-creation tools

  • 09:00 — Opening & expectations (plenary)
  • 09:30 — Session 1: Community mapping — stakeholder & assets mapping (interactive)
    Method: world café / mapping on walls
  • 11:00 — Coffee
  • 11:15 — Session 2: Principles of sustainable tourism & inclusion (mini-lecture + Q&A)
  • 12:30 — Lunch (local catering)
  • 13:30 — Session 3: Service design tools — empathy maps & customer journeys
    Output: draft journey maps for 3 sample visitor profiles (incl. accessibility needs)
  • 15:30 — Break
  • 15:45 — Session 4: Co-creation teams formed — brief challenge introduction (each team picks a micro-project idea)
  • 17:00 — Daily reflection & homework: prepare short field interviews plan

Day 2 — Prototyping & KPI definition

  • 09:00 — Warm up & share field interview findings (speed sharing)
  • 09:30 — Session 5: Rapid prototyping (service blueprint + low-fidelity prototyping)
    Method: role play, storyboard, tangible props
  • 11:00 — Coffee
  • 11:15 — Session 6: Economic modelling — simple budget & revenue streams for micro-projects
    Output: 1-page business model canvas per team
  • 12:30 — Lunch
  • 13:30 — Session 7: Impact measurement — choose 3 KPIs (social / environmental / economic) + monitoring plan
  • 15:00 — Session 8: Accessibility check & adaptation — checklist creation with Patricia (or local expert)
  • 16:00 — Preparation of pitch & action plan for field day
  • 17:00 — Pitch rehearsal & feedback

Day 3 — Field testing & closing (on site)

  • 08:30 — Travel to selected field sites (2 micro-project locations)
  • 10:00 — On-site testing & community consultation (each team)
    Method: user testing, short interviews, stakeholder mini-meetings
  • 13:00 — Lunch with community reps
  • 14:00 — Consolidation session back at venue — refine plans based on testing
  • 15:00 — Final presentations (each team 10′ + 5′ Q&A) — selection of 2 pilots to implement
  • 16:30 — Closing: next steps, responsibilities, timeline, dissemination plan
  • 17:00 — Certificates & farewell

Materials / Resources needed

  • Walls/flipcharts, post-its, markers
  • Service-design templates (empathy map, journey map, business canvas) — printed
  • Access to local translators / accessibility expert
  • Budget for travel, lunches, community reimbursements, small prototyping materials

Output (deliverables)

  • 2 pilot micro-project plans (one-page each) with budget & KPIs
  • Toolkit chapter draft: “Co-design method & quick tools”
  • Participant list & certificates (Europass-style acknowledgement)
  • Short video clip (2–3 min) documenting field testing

Assessment & QA

  • Pre & post self-assessment survey (skills + confidence)
  • Session feedback forms (daily) — target avg ≥4/5
  • Follow-up M&E check at 3 months (implementation progress report)

Inclusion & accessibility measures

  • Travel grants (allocate 10% of participant budget for those with fewer opportunities)
  • Materials in accessible formats (large print, audio summary)
  • On-site wheelchair access check before finalising field visits
  • Option for remote participation in some sessions

Indicative budget lines (per workshop)

  • Venue & catering: €2,500
  • Travel & subsistence for participants (per partner): €8,000 total
  • Trainers fees (2 lead + 2 local): €4,000
  • Production (toolkit design, video): €2,500
  • Inclusion fund / contingencies: €1,500
    Total approx per workshop: €18k–€20k (adjust by local costs)